GrubHub, OLO on Mission to Create the Largest Online Ordering Platform
GrubHub, a web and mobile service that connects diners to restaurants and simplifies online ordering for delivery and carry-out, announces a business partnership with OLO Online Ordering, a provider of mobile and online ordering for chain restaurants like Five Guys Burgers & Fries and Sonic Drive-In. GrubHub will integrate OLO’s list of restaurant menus on their site later this year.
This partnership covers both independent restaurants and marquee chain restaurants.
Restaurants are a $600-billion industry, with more than half the sales coming from delivery, carryout or drive-through. The percentage of customers who have used the web to place a food order has soared to 32 percent from 11 percent in the past five years, according to the National Restaurant Association in Washington, D.C.
GrubHub sent $85 million in orders to restaurants in 2010 and is projected to send $200 million in orders by the end of this year. The growth potential in the online ordering space is substantial for GrubHub and OLO. The partnership between the companies will give diners more variety to choose from while boosting orders for OLO’s restaurant partners.