Fazoli’s Streamlines Mobile Ordering with Olo
Fast casual Italian brand Fazoli’s is seeing positive effects after successfully rolling out a number of initiatives in Q3.
Always looking for ways to improve the customer experience, Fazoli’s has kicked off a new partnership with Olo that will expand its capabilities to streamline its mobile ordering -- just in time for holiday catering and a busy shopping season. The brand is launching an integrated online ordering platform that delivers orders directly into the point of sale.
Fazoli's is capitalizing on insight from its mobile app and loyalty program to evaluate guests purchase behavior and deliver the items they crave from Fazoli’s straight to their inbox and through the mobile app. This advanced data collection allows Fazoli’s to create custom offers and is another vehicle to share new limited-time offers and promotions with Fazoli’s most loyal fans.
“As a dominant force in the industry, we have to continue to adapt and innovate to drive sales each quarter,” said Fazoli’s President and CEO Carl Howard. “In Q3, we focused on upgrading our off-premise initiatives, refreshing our locations and executing key franchise deals.”
Fazoli’s most recent systemwide brand refresh also shows how the brand is evolving and adapting to the busy, on-the-go consumer. The refresh features designated Pronto Pick-up areas and parking for carryout, delivery and catering orders. New technology, like the addition of self-ordering kiosks, offers guests added convenience and improves labor productivity. The brand has a goal of completing a total system remodel by the end of 2021. Currently company locations in Bowling Green, Ky., and Troy, Ohio, are undergoing remodels, in addition to nine franchise locations, with several more in the pipeline.
With all of its new initiatives underway, Fazoli’s is anticipating new franchise agreements. In the third quarter, it signed two deals – in Florida and Missouri – for a total of five new locations.