Expedia to Acquire Mobile Travel Apps Creator Mobiata
Expedia, Inc. has entered into an agreement to acquire Mobiata, the creator of a number of mobile travel applications including FlightTrack. The deal marks Expedia's most significant investment to date in addressing the mobile travel market, and accelerates the company's ability to enable mobile travel shopping and booking across multiple platforms.
In its first two years since it was founded in 2008, Mobiata has developed a host of best selling travel apps, including FlightTrack, which has ranked a Top 5 best selling iPhone travel app for 18 months straight; best selling itinerary manager app TripDeck and best selling hotel booking app HotelPal.
Mobile traffic currently accounts for approximately four percent of all visitors to Expedia.com, with mobile bookings up in 2010 nearly five times over the previous year. With its experience offering mobile travel design and development services to third parties, Mobiata brings to Expedia the proven ability to design and execute the most compelling travel apps available to mobile users. Mobiata will remain in its headquarters in Ann Arbor, Mich. Financial terms of the agreement were not disclosed.