El Pollo Loco Updates Rewards Program, Mobile App

Anna Wolfe
Senior Editor, Restaurants
el pollo loco
Just in time for National Burrito Day on April 6, El Pollo Loco is doling out delicious deals and rewards to its  Loco Rewards' members and, for the first time, selecting a lucky few to achieve coveted “Pollo Millionaire” status.

El Pollo Loco Inc. is leveling up their loyalty experience with a complete overhaul of the award-winning Loco Rewards program and introduction of a streamlined mobile app. 

Just in time for National Burrito Day, El Pollo Loco is doling out rewards to its Familia of Loco Rewards members and, for the first time, selecting a lucky few to achieve coveted “Pollo Millionaire” status. For 30 days, between National Burrito Day and Cinco de Mayo, 30 total new and existing loyalty members will be selected to receive one million rewards points and become instant “Pollo Millionaires.”

A New Approach to Loyalty

“Familia is at the center of everything we do at El Pollo Loco. A customer’s choice to join our Familia as a loyalty member is one we don’t take lightly, and we have redesigned our Loco Rewards® offers to make sharing and dining together with friends and loved ones as seamless as possible. Paired with the ease of ordering on our app, we hope to inspire more loyal customers to explore our menu of new and classic El Pollo Loco foods together,” says VP of Digital Gabe Alonso. “The new app experience gives our new and existing members a better way to gain points and tier status, earn rewards, find out about deals, and experience exclusive offers.”

El Pollo Loco is pulling back the curtain and dishing on the new loyalty program on the April 27 edition of Hospitality Technology's podcast, The Point.  

New customers who sign up for the Loco Rewards  program receive an exclusive sign-up offer: a free Original Pollo Bowl  with any purchase, valid for 14 days. The rollout of deals and loyalty offers to celebrate the app update include:

  • National Burrito Day (4/6): New and existing Loco Rewards members receive a BOGO burrito deal redeemable for all burritos on the El Pollo Loco menu on April 6 only. Guests who order via the app or El Pollo Loco website on National Burrito Day will receive free delivery.
  • Pollo Millionaire A Day Giveaway: Starting on National Burrito Day, April 6, until Cinco de Mayo, May 5, El Pollo Loco is surprising 30 lucky members of the Loco Rewards  Familia with one million points. Both new and existing Loco Rewards members are eligible for the giveaway. Winners will have the opportunity to be featured on El Pollo Loco social media channels and share how they plan to spend their points fortune.

Changes to the Loco Rewards  program include a new tiered points status system: Pollito (0-9,999 points), Pollo (10,000 – 29,999 points), and Pollo Loco (30,000+ points) which unlock exclusive benefits, content and promotions. Additionally, loyalty members can now enjoy 12 new rewards at four different point thresholds that provide guests with free food, faster than ever before, and on their own terms with points having a full 365-day lifetime before expiration.

The redesigned El Pollo Loco app features an improved, seamless ordering experience, the ability to save favorite orders, and the updated Loco Rewards  points experience. Existing app users can expect these changes to be implemented through an automatic app update via their smart phone.

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