What kind of technology is used by Transmigrations to interact with hotel guests?
MAGRANE: The main technology being used in “Transmigrations” is augmented reality (AR). More specifically, AR image recognition. In this case, the interactive experience is the process of a real world image being enhanced by computer-generated animations. The vinyl-printed mural is installed on the parallel wall roughly 10ft in front of the gallery tower windows. Guests are instructed to use the iPads in their room to view the virtual content. The iOS app “Transmigrations,” installed on each room iPad acts as a mediator between the physical mural artwork and the digital animations. At a first glance, the app seems to just display a basic camera feed with simple instructions that ask guests to hold the tablet at the center of their room window. When doing so, animations are overlaid on top of the physical mural image, seen through the camera feed of the iPad.
What does this tech enable guests to do?
MAGRANE: The functionality is similar to that of how a QR code works but instead of using a QR code, I am using a custom created image that acts as the QR trigger. In the case of “Transmigrations,” when the app recognizes one of my images on a section of the mural, the designated animation that was created for that specific section plays out on top of the physical image. This gives the impression that the real-world image moves in the physical environment.
Why do you think guests will be drawn to art with a tech and/or interactive element?
MAGRANE: The power of interactive art lies with the viewer taking on a participatory role, thus providing the opportunity to become part of the creative process. This allows the experience to be unique for each viewer. As an artist of the 21st century, I feel it's important to use the tools that are part of our everyday lives. By doing so I am more accurately reflecting our current times. Technologies such as computers, cell phones, and the internet are all having profound impacts on the way we interact with each other and the world around us. We have created a dependency on these things. Using them as mediums and tools in my work helps reflect our society and present time in a more relatable and accurate manner.