Virtual Reality

UNLV and Caesars Entertainment Create Technology Hub to Test and Showcase New Gaming and Hospitality Concepts

The 43,000 square-foot “Black Fire Innovation” space will include replicated elements of a Caesars casino and resort to provide real-life conditions for product testing and a place for students to train to enter the workforce of the future.

Sliver Legacy Casino Adds Topgolf Swing Suite

Golf and interactive multi-sport gaming simulators add VR experience.

New Research Shows 56% of Consumers Do Not Want to Interact with Robots During Hotel Stay

“Hotels’ Digital Divide” report from ALICE reveals 52% of consumers did express interest in touring hotels via AR or VR technology.

Augmented Reality: How Hospitality Can Connect with Millennials

From helping diners discover the size and sauciness of a pasta dish to helping a hotel guest visualize drinks at a poolside bar, AR could be the bridge millennials desire between the physical and digital world.

UgoVirtual Debuts as Virtual Event Platform Exclusively Focused on the Global Hospitality and Travel Sector

Comprehensive virtual event hosting platform available to event organizers, meeting planners and travel/hospitality industry organizations worldwide.

Predictions for Hospitality Tech in 2019

From a hyper-personalized guest experience to robots, 2019 promises to offer some fun and valuable hospitality tech to consumers.

Hotel of the Future

Solving the paradox of high-tech, high-touch service and personalized experiences.

LIFEWTR and Marriott Hotels Join Forces to Offer Augmented Reality Art Experience

In a marriage of art and technology, guests are encouraged to browse virtual artwork and transform the walls of their guest room via augmented reality.

Five Chinese Hotel Brands to Install VR Experience Rooms from Tech Company iQIYI

The number of iQIYI VR Experience hotel rooms is estimated to reach 100,000 by the end of 2019.

Air Canada to Open Pop-Up Restaurant with VR

Guests of Poutinerie by Air Canada can "take off" on a flight through a VR, on-board experience.

Half of Consumers Prefer to Shop at Retailers with AR or VR: Study

One-third of retailers plan to use virtual and augmented reality in three years

How AI, VR and IoT Is Changing the In-Room Guest Experience

Technology is redefining the guest experience and doing its best to make the guest feel "at home."

Alaska Airlines Brings VR to In-Flight Entertainment

Alaska Airlines said it is the first carrier to bring SkyLights’ new Allosky Cinematic VR entertainment to North American airspace.

HT EXCLUSIVE: Best Western COO Chats with HT About Its VR Staff Training Program

Best Western began using VR to train staff on how to react to real-life situations in 2016.