Virtual Reality

2018 will see a rise in C-suite positions revolving around guest feedback, virtual reality and online marketing that leverages actual guest experiences.

The James Beard award-winning chef who runs Brooklyn's The Tuscan Gun shares how designing a virtual reality experience has been a boon to his brand.

The eats and amusement operator searches for ways to leverage customers’ smartphones to improve their guest experience and looks to virtual reality as a differentiator.

Guests can take a 360 degree tour of Carlton Tel Aviv's rooms, restaurants, rooftop pool and more.

Using a mobile app, visitors interact with digital menus, place drink orders, and access detailed information about brewing techniques.

Using HD projectors hidden in lampshades above guests, Le Petit Chef entertains diners with a mix of the physical and digital.

Check-in counters, guest services desks and in-room phones to be replaced by facial recognition, VR and AI.

Reservations.com offers a forward look at the trends and technologies that will shape the future of hotel bookings.

Employees enter a VR escape room where the Colonel gives hints and clues along the way to ensure they're making fried chicken correctly.

Digital growth is driving travel app downloads, but hospitality must ask itself: "Is my CX strategy growing with it?"

In part one of this two-part series, HT interviews hoteliers to learn how augmented and virtual reality can foster engagement, loyalty for guests as well as employees.