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03/01/2022

DoorDash Strikes Deal to Acquire Bbot

Deal will expand DoorDash’s product suite to power in-store operations for restaurants.
Anna Wolfe
Senior Editor - Restaurants
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Bbot’s solutions include a QR code scanner that brings customers to a merchant-branded, interactive online menu for in-store ordering.

DoorDash Inc. has entered into a definitive agreement to acquire hospitality technology startup, Bbot.

Bbot was a Start Up Alley finalist at MURTEC 2020, raised $15 million last year to fuel additional growth, expand developer capabilities and enhance its e-commerce platform.

The addition of Bbot’s products and technology to the DoorDash platform offers merchants more solutions for their in-store and online channels, including in-store digital ordering and payments. 

With Bbot, DoorDash is expanding its suite of first-party Platform Services, which includes DoorDash Storefront, its commission-free online ordering solution, to address merchant demand for a more integrated and simplified software solution.

Bbot’s in-store digital ordering solution allows merchants to increase sales while creating higher quality experiences for customers and staff. Just as customers benefit from shorter wait times to order and pay, staff benefit from faster table turnaround times and greater focus on service. Merchants also have the ability to utilize all their tables and extend their hours even when faced with staff shortages.

Bbot’s solutions include a QR code scanner that brings customers to a merchant-branded, interactive online menu for in-store ordering. Guests can order with one another and alongside servers on a single, open tab. Bbot’s flexible technology works seamlessly with a merchant’s existing software services, including POS systems, loyalty programs, and reservation services, and operates on a variety of merchant and consumer devices, including handhelds and tablets.

Upon deal close, Bbot’s in-store digital and online ordering solutions will be available to merchants for no monthly subscription fee through August 31.