Dickey's Expands Barbecue at Home Menu
Dickey’s Barbecue Restaurants, Inc. has expanded the number of menu items available on its ecommerce site.
Barbecue At Home by Dickey’s added its Slow-Smoked Brisket Burnt Ends Tossed in Dickey’s Classic Barbecue Sauce and Tender Hickory-Smoked Pork Belly. Barbecue At Home items are shipped frozen so fans can enjoy at their convenience.
Also back by popular demand is the ‘build your own’ sausage box. Guests can get the perfect combination of smoked sausage, breakfast sausage and kielbasa delivered to their door in a 10 or 20 custom sausage box. Those who select the 20 custom box will receive an additional 20% off and free shipping.
It's been a year and a half of rapid innovation for Dickey's. Dickey’s upgraded multiple online platforms, including its proprietary reporting system and intranet portal, and teamed up with Chowly to integrate third-party delivery orders.
Dickey's has been expanding its online retail site and added monthly meal subscription boxes last fall. In July, Dickey's Barbecue at Home launched an updated website.
Restaurant Next Revisited
At Restaurant Next, CEO Laura Rea Dickey shared the recent tech updates the brand has implemented and explained how the beloved barbecue brand has embraced off prem. The in-house tech changes have paid off, improving CX and franchise satisfaction. Watch the video interview here.
For its technology innovations, Dickey's received HT's Industry Hero award.
James Beard House-recognized, Chef Phil Butler, poured over 20 years of culinary experience and barbecue passion into the smokin’ lineup, which is offered exclusively through Barbecue At Home.
- Brisket Burnt Ends – Slow-Smoked Texas Style Brisket Burnt Ends Tossed in Dickey’s Classic Barbecue Sauce.
- Pork Belly– Tender Hickory Smoked Pork Belly.
- Build your own Custom Sausage Box– which gives fans the opportunity to select from the variety of sausages we offer including Buffalo Bleu Cheese Chicken Sausage, Black Pepper Brisket Smoked Sausage, Broccoli Cheddar Smoked Sausage, and Onion and Swiss Smoked Sausage.