Through a partnership with Franklin Junction, Dickey’s Barbecue Pit is on track to open its first host kitchen location by the end of the month with the goal of 25 locations by the end of 2021.
Dickey’s Barbecue Pit, with over 550 locations globally, has seen tremendous growth throughout the past two years by focusing on e-commerce and online sales, making the partnership with Franklin Junction an ideal opportunity to accelerate their presence in untapped markets.
"As the restaurant industry continues to innovate, we are looking forward to our partnership with Franklin Junction to help our brand grow in a unique way," stated Roland Dickey Jr, CEO of Dickey’s Capital Group. "Franklin Junction’s offerings provide our brand with the ability to increase our revenue within our current operating systems while also bringing us to market quickly, and we are excited that this partnership will continue to allow us to bring Dickey’s to new consumers around the country."
It's been a year and a half of rapid innovation for Dickey's. Dickey’s upgraded multiple online platforms, including its proprietary reporting system and intranet portal.
Restaurant Next Revisited
At Restaurant Next, CEO Laura Rea Dickey shared the recent tech updates the brand has implemented and explained how the beloved barbecue brand has embraced off prem. Dickey’s upgraded multiple online platforms, including its proprietary reporting system and intranet portal. Dickey's has been expanding its online retail site and added monthly meal subscription boxes last fall. In July, Dickey's Barbecue at Home launched an updated website.
For its technology innovations, Dickey's received HT's Industry Hero award.
Founded in 2020, Franklin Junction’s platform helps established brands optimize their existing infrastructure by serving as a Host Kitchen and selling other brands for delivery only. Hosts are matched with a thoughtfully curated roster of proven restaurant brands, allowing them to increase revenue while providing hosted brands a platform to expand their geographic reach without capital expenditure.