Customer Relationship Management (CRM)

With a client list that often includes high profile celebrities and wealthy families, Corinthia Hotel London has found a way to provide even the most demanding guests with a five-star experience.

Study shows 61% of guests want to select their room from a property map, but only 6% of hotels offer it.

Brian Best, head of interactive engagement at P.F. Chang's, will share examples of strategies that have driven sales while using digital, mobile, social and CRM technologies.

Restaurants often believe that loyalty programs are just discounting programs eating into company profits, but a well thought out loyalty program can offer much more.

Using HappyOrNot's anonymous Smiley Terminal allows ZeroCater to access and monitor customer feedback data fast.

Hospitality can use the platform to better understand both employee and customer pain points and then deliver better experiences.

This new feature benefits group hotels by offering a 360-degree view of their guests across all properties.

A smart hotelier must own the customer relationship at every stage.