Customer Experience/Service

Embracing personalization technologies, machine learning-powered solutions, social media analytics and mutually beneficial partnerships could help hotels improve their loyalty programs.

Using interactive SMS texting, PMH mobile gifts have redemption rates between 14% and 35%.

In part one of this two-part series, HT interviews hoteliers to learn how augmented and virtual reality can foster engagement, loyalty for guests as well as employees.

One way to build loyalty: Don't ask customers to switch channels such as from Facebook to e-mail to resolve their customer service issue.

Using kiosks next to the display monitors, guests can learn more about local artists and even purchase the art that's on display.

HT analyzes data representative of 18,845 locations and compares restaurant innovators to laggards while highlighting how segments are addressing technology strategies and issues differently.  Sponsored.
 

Recognizing Restaurant Technology's Rising Stars, Innovators and Influencers

The user experience will primarily determine if a hospitality app is a success or failure.