Como and Preoday Partner to Offer Restaurants Integrated Customer Engagement and Online Ordering
Como, a provider of customer engagement solutions, and Preoday, an online and mobile ordering technology company, announced a new strategic partnership to provide integrated customer engagement and online pre-ordering solutions to their clients.
The partnership will provide clients with a combination of Preoday’s white-label platform for online and mobile ordering facilities and Como’s end-to-end customer loyalty and engagement solutions. The partnership will help pubs, restaurants and coffee shops engage with their customers and avoid lengthy queues.
Customer loyalty and engagement are proven to help businesses grow their revenue. Studies by Deloitte and Northwestern University show that businesses with loyalty programs are 88% more profitable than competitors without them, and that up to 15% of a retailer’s most loyal customers drive 55-70% of its sales.
Pre-ordering is a solid way for restaurants to increase their revenue, as customers tend to order more when they can order ahead. Ordering ahead will drive $38 billion at quick service restaurants in the U.S. by 2020, accounting for 10.7% of total QSR industry sales, BI Intelligence estimated recently.