Blackhawk Network has partnered with The Coffee Bean & Tea Leaf , one of the world's leading roasters and retailers of specialty coffee and tea, to advance its B2B gift card program. As part of the integrated program, The Coffee Bean & Tea Leaf now offers physical and digital gift cards available via Blackhawk's vast network of B2B channels, including employee rewards, consumer incentives and fundraising.
Digital Gift Cards on the Rise
While physical gift cards remain popular, the use of digital gift cards is increasing. Digital gift card adoption is projected to grow 23% by 2025—more than 2.5X faster than overall gift card sales.
The new The Coffee Bean & Tea Leaf B2B gift card program makes it easy for consumers to purchase gift cards in bulk of more than $250 at a time through an online portal. The Coffee Bean & Tea Leaf gift cards are redeemable year-round at all locations across North America, never expire, and are available quickly.
"The Coffee Bean & Tea Leaf gift card program has always been a successful sales driver for us, and our online gift card sales have grown significantly over the past year, especially within the B2B sector," said Christy Smith, marketing director. "We see this growth continuing as businesses more frequently use gift cards to either thank employees for their extra efforts during COVID, for teams meeting certain sales goals, or for people redeeming credit card points. We have now made it seamless for companies to buy and distribute our gift cards."
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