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09/21/2021

Cinnabon Goes Digital

Brand launches new mobile app, rewards program, online ordering and delivery.
Anna Wolfe
Senior Editor - Restaurants
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graphical user interface, application
Cinnabon has launched a loyalty program and mobile app.

Cinnabon launched its first-ever Cinnabon app and Cinnabon Rewards program, along with online ordering with delivery.

“We’ve already been extending our reach beyond traditional mall bakeries through food delivery and e-commerce partnerships, streetside bakeries and grocery products,” said Kendall Ware, Chief Brand Officer, Cinnabon. “The new Cinnabon app, Cinnabon Rewards program and online ordering is just the latest way we’re meeting fans where they are – making their favorite treats more accessible than ever.”

Offering delivery within its mobile app is in line with customers' preferences. When it comes to delivery, 75% of restaurants guests prefer to order directly from the restaurant, according to HT's tenth annual 2021 Customer Engagement Technology Study: Powering Hospitality's Recovery.  
 

A Rewarding Experience

The new Cinnabon app allows users to order their Cinnabon favorites with just the touch of a button. Once ordered, fans can receive their delicious baked goods via contactless delivery  – or pickup at a bakery. Contactless delivery and skip-the-line bakery pickup options are also now available for Cinnabon.com orders on desktops, laptops or tablets. 

The Cinnabon app also includes access to the new Cinnabon Rewards program. Cinnabon Rewards offers exclusive benefits that allow members to earn points toward delectable rewards and receive  surprise-and-delight offers just for being a loyal customer. Members are also eligible to receive a small Cold Brew on their birthday. Rewards are redeemable at participating bakery locations.

Delivery Matters

In honor of the new Cinnabon app, Cinnabon Rewards program and online ordering, Cinnabon is transforming National Cinnamon Roll Day on Oct. 4 into a week-long celebration. From Oct. 4 through Oct. 10, Cinnabon will offer $0 delivery fee on all orders placed through the Cinnabon app or Cinnabon.com.

[37% of restaurants say integration with a third-party delivery system is driving their next POS upgrade -- HT's 2021 POS Software Trends report. ]