Advertisement
06/01/2022

Chowly Appoints Kristin Peterson as Senior Vice President of Marketing

Most recently, Peterson served as Chief Marketing Officer for Dickey’s Barbecue Pit.
Anna Wolfe
Senior Editor - Restaurants
Anna Wolfe  profile picture

Chowly, a restaurant technology company that integrates third-party delivery marketplaces with point-of-sale systems, announced Kristin Peterson as the company’s senior vice president of marketing. Her in-depth understanding of the restaurant industry, coupled with her vast experience as a digital marketer, will allow her to further elevate the Chowly brand – highlighting how the company can provide streamlined technology solutions for restaurants of all sizes.

In this role, Peterson will focus on positioning Chowly as a brand that goes beyond its functional role of enhancing a restaurant’s operations and touches the hearts of its customers and employees alike. Peterson also seeks to expand the brand narrative and will continue to build trust with small, midsize and enterprise restaurant operators, demonstrating how Chowly is at the forefront of industry-wide changes and is a scalable technology solution that can continue to accelerate revenue growth in a post-pandemic future.

“Chowly is at an inflection point in its journey to change the hospitality space, and Kristin is here to tell the story of how we’ve become a foundational problem solver for some of the biggest challenges that restaurants face,” said Sterling Douglass, co-founder and CEO, Chowly. “Kristin’s understanding and firsthand experience at leading tech-forward restaurant brands showcases her familiarity with the industry’s most inherent struggles. She is joining a team committed to breaking down the technological barriers in our space and acting as an unapologetic advocate for restaurants, both big and small.”

Peterson joins the Chowly team with nearly two decades of marketing, advertising and branding experience. Peterson has held several leadership positions at The Richards Group, working as a team lead and group director for brands like Corona Beer, Red Lobster and Ruth’s Chris Steak House. Most recently, Peterson served as Chief Marketing Officer for Dickey’s Barbecue Pit, the largest barbecue franchise in the United States, where she worked with Chowly as a key technology partner.

Image
Kristin Peterson
Most recently Kristin Peterson served as Chief Marketing Officer for Dickey’s Barbecue Pit.