Burger Chain Streamlines Ordering Process with Online and Mobile Capabilities
Fatburger has enhanced its online and mobile capabilities with the launch of the OLO, ordering platform. Created for the iconic better burger chain, Fatburger, enables everyone, from Hollywood celebrities to regular Joe’s, to order up small, medium, large, XXL or XXXL Fatburgers, topped with Fatburger’s iconic and unique selection of add-ons (i.e. egg, bacon, chili, cheese, guacamole, etc.), all from the convenience of their computer or mobile phone. Better yet, online users can Skip The Line at Fatburger locations.
With this year marking Fatburger’s 60th anniversary, the iconic Los Angeles burger brand made a decision to improve its fans’ online experience. Fatburger’s new website offers users a rejuvenated look and feel with increased functionality and better accessibility from mobile devices. The OLO platform allows customers, on-the-go, to easily view and order from the restaurant’s full menu, repeat previous or saved favorite orders, pay securely via credit card, and confirm a time and date of pick-up. Even better, when fans order online they can collect their orders without waiting in line.
OLO’s platform allows fans to order from anywhere, via the Internet, computer or on a mobile device. Fans simply type in their address, or zip code, at www.fatburgertogo.com and follow the easy steps to order up “the best burger in town.” Additional menu offerings include real hand-scooped ice cream milkshakes, skinny or fat fries, homemade onion rings, chicken sandwiches, veggie burgers and turkey burgers. Customers have already embraced the enhanced technology; sales through mobile and online ordering picked up nearly 30 percent in the first month with the new platform.
Though the new www.fatburgertogo.com service was designed specifically for Fatburger customers, dozens of other marquis restaurant brands use OLO’s mobile and online ordering platform. The self-service ordering platform links directly to each restaurant’s point of sale system, so customers can trust their orders will be accurate and ready upon their arrival to the store.