Award-Winning Marketer Joins Toppers Pizza
Greg Wold, an award-winning marketing executive who played a key role in defining the voice of brands like Jersey Mike’s Subs, Jimmy John’s Gourmet Sandwiches and Intelligentsia Coffee, has joined Wisconsin-based pizza franchise Toppers Pizza as VP of Marketing.
Scott Gittrich, Founder and President of Toppers Pizza, said, “Greg has spent the last 20-plus years helping restaurant brands discover who they are, how to message that to the world, and then blowing them up.”
Wold most recently worked with Jersey Mike’s Subs to establish its memorable “Sub Above” positioning, which helped the sandwich brand climb from 750 locations to 1,600 in just six years. Wold has also worked with Jimmy John’s, Buffalo Wild Wings and Pancheros Mexican Grill within the QSR and fast casual segments.
Despite a pandemic-affected restaurant industry, the 65-unit pizza brand has had an impressive year, seeing record-breaking year-over-year sales of 15% and three new stores set to open by the end of 2020. At Restaurant Next, Toppers Pizza VP of IT Tony Ellis shared a few secrets behind the rapid rollout in a 15-minute Restaurant Next Firechat. This is available only at Restaurant Next, in the Tour Room for Curbside & Delivery. This is much more is streaming on demand through November 10.
Full On-Demand Access to Restaurant Next
Restaurant Next—featuring an array of interviews, panel discussions, take a virtual tour of five restaurant environments, and stop by exhibitors’ booths to see what’s new. This is all available on demand through November 10.
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