Michal Christine Escobar

Senior Editor, Hotels
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Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.



WATCH: Technology & Human Trafficking Insights From AHLA, Safe House Project and the FBI

Hotel technologists have been asked to think about how they can capture data that will alert staff to possible instances of human trafficking on property.

CASE STUDY: Hotels in Colombia Shave as Much as 20% Off Energy Bills

Energy platform enables dramatic energy savings by detecting when hotel rooms are unoccupied.

No Vacancy: How the Hospitality Industry Can Keep Cyber Crooks Out of Networks

With the average cost of a data breach reaching nearly $3 million in the hospitality sector, industry organizations cannot afford to take a passive approach to defense.

Branded Calls Help the Hospitality Industry Improve Customer Engagement

Customers have lost trust in voice calls making it difficult to reach them with timely and important information regarding upcoming stays or to alert them to upgrade opportunities and services.

AI Gains Momentum in Hospitality but Majority of Travelers Still Value Human Interaction

Guests most appreciate personal interactions with staff in advance of arrival when planning their trip, and then onsite, as well, with any questions they may have or if an issue arises.

10 Ways Mobile Wallet Tech Can Boost Guest Engagement and Loyalty

As an engaging communication channel that also drives incremental purchases, activating Mobile Wallet for guests can help brands build long-lasting, revenue-enhancing relationships.

Enhancing Independent Hotel Stays with Personalized Technology

Max Spangler, Director of Technology at Charlestowne Hotels shares how his brand leverages technology to elevate the guest stay, build loyalty and create a personalized guest experience.

SMBs: What You Need to Know About Digital Transformation and Scalability

Digital transformation can lower operational expenses and increase bottom line performance while also building upon the guest experience.

Why 2023 Will Be the Year of Alternative Revenue, Not the Metaverse

The pandemic pushed hoteliers toward a new mindset of total revenue, and they learned the benefit of selling more than just the room.

EV Charging: The Future’s Must-Have Hotel Amenity

The U.S. charging network is 460k chargers short of meeting demand for EV drivers in coming years. Hotels could help fill that demand.