Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 10/15/2024
Five Ways Hotels Can Simplify Booking and Boost Loyalty with AI's Help
AI tools are revolutionizing trip planning, enabling hotels to offer more personalized, efficient, and transparent experiences that drive customer loyalty. - 10/14/2024
Hospitality Technology Announces 2024 Hotel Visionary Awards Finalists
Winners to be Announced Live at the Hotel Technology Forum (HTF) on November 19. - 10/13/2024
It’s Never Too Late to Define—or Redefine—Your Core Travelers
With more travelers seeking personalized stays, hoteliers are using data analytics to uncover valuable demographic insights. By narrowing their focus, operators can align marketing strategies with guest preferences, boosting both engagement and revenue. - 10/8/2024
AI-Driven Cyberattacks: Why Hotels Must Reinforce Defenses by 2025
With cybersecurity spending set to soar, hoteliers face evolving threats like deepfake social engineering and AI-powered malware. Discover the top 5 risks ahead and the steps needed to protect guests and systems. - 10/8/2024
Why Hotels Need Bold IT Leadership Now
Hotel CIOs must move beyond survival mode and lead their teams in adopting modern technologies. By embracing innovation and cybersecurity, IT leaders can ensure long-term growth and success in the competitive hospitality landscape. - 10/6/2024
Meeting the Expectations of Gen Z and Millennial Travelers: A Digital-First Approach
With younger generations accounting for 60% of hotel bookings, hospitality companies must deliver seamless digital experiences and data-driven personalization to keep pace. Learn the top travel preferences of these digital natives and the technologies transforming their journeys. - 10/6/2024
Rethinking Cash: How Smart Payment Strategies Can Elevate Hospitality Businesses
Despite the rise of digital payments, cash remains a preferred option for many customers. By adopting CashTech solutions, hospitality businesses can streamline their cash handling processes, reduce operational costs, and improve the guest experience. - 10/6/2024
Mastering the Art of OTA Visibility: The Key to Unlocking True Hotel Profitability
With over 73% of bookings made through OTAs, mastering your property's visibility is essential. Learn how strategic listing updates and algorithm insights can help your hotel stand out, drive bookings, and maintain profitability in a dynamic market. - 10/1/2024
From Back of House to Frontline: Integrating Sustainability into Every Hotel Operation
Sustainability isn't just the responsibility of a single department—it must be part of everyone’s job in the hotel industry. With smart sensors, waste reduction strategies, and a focus on transparency, the journey to a more sustainable future is well underway, despite significant challenges. - 10/1/2024
Smart Solutions for Smarter Hotels: Navigating Energy Codes with IoT Technology
With stricter energy efficiency codes on the horizon, hotels must balance regulatory compliance, guest comfort, and cost control. Discover how IoT solutions can transform these challenges into valuable opportunities for your property.
