Michal Christine Escobar

Senior Editor (Hotels)
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Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.



The Firefighter Syndrome in Hospitality: How to Solve It Before It Ruins Your Hotel

If your managers are always running around putting out fires, they’re not able to be creative, proactive or productive.

How Blockchain Technology Will Disrupt Hotel and Event Bookings

NFT’s are an ideal way to represent a digitized hotel reservation, and the blockchain is ideal for proving those reservations are authentic, showing who holds them, and enabling them to be displayed for sale and traded on a marketplace.

Booking Engine Trends - What’s Happening Now & What’s Next

It’s up to you whether they’re an invaluable resource or a reason guests go elsewhere. 

Demand or Decline: Business Travel Contracting in Uncertain Times

With so much uncertainty surrounding the future of business travel, sophisticated sourcing platforms that can analyze real-time market data and determine fair market rates will be of the utmost importance.

United Robotics Group Enters the North American Market with the Launch of Plato, the first CobiotX cobiot

Plato is an autonomous mobile platform designed to support service workers in a variety of daily tasks, including the delivery of food and drinks and bussing tables.

Wow Bao Enters Next Frontier with Phased Web3 Strategy; Announces NFT-Based Membership Pass and Club

Wow Bao extends its digital real estate strategy to now include the metaverse.

Hooters and Chase Elliott Launch Virtual Restaurant

Delivery drivers, start your engines. Nearly 200

Applova Launches Subscription-Free Self-Design Online Ordering Platform

Restaurant businesses can sign up, create their drag-and-drop menu and start taking orders in under five minutes.

TouchBistro Raises $150 Million From Francisco Partners

The funds will be used by TouchBistro to accelerate the company’s growth initiatives, including expanding product offerings, core services, and strategic acquisitions as it continues to meet the evolving needs of its customers. 

PAR Technology’s Punchh Launches Innovative Subscription Solution for Restaurants and Convenience Stores

Loyalty software adds recurring payment feature to suite of restaurant technology solutions.