Michal Christine Escobar

Senior Editor (Hotels)
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Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry.  She has more than five years of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

10/31/2022

eSSENTIAL Accessibility + Level Access, in Collaboration with G3ict and IAAP, Release Annual State of Digital Accessibility Report

Annual research report reveals positive trends toward mainstream adoption of digital accessibility.
10/31/2022

Curacity Announces Partnership with Preferred Hotels & Resorts

Partnership opens the door for Preferred Hotels & Resorts member hotels to employ revenue-driving and content creation tools to boost bottom lines.
11/02/2022

New CyberLink Report Finds More Than Half of 18- to 34-Year-Olds Use Facial Recognition Daily and Are Open to Using More Often

Facial recognition use is highest for protection of sensitive data and personal information; consumers most likely to opt-in to improve safety and boost convenience.
10/31/2022

Loews Hotels & Co Appoints Alex Tisch CEO

As President & CEO, Alex will oversee the day-to-day operations of the company, as well as the development and execution of the organization's strategy and the management of capital and resource allocation.
11/01/2022

How Hotels Can Leverage Their Loyalty Programs to Upsell, Entice and Create Long-Term Relationships with Guests During this Holiday Travel Season

Travel experts predict that Thanksgiving and Christmas travel will return to 2019 levels this season. Hotel operators have an opportunity to significantly boost revenue and guest engagement by leveraging an enticing rewards program.
11/01/2022

Training the Post-Pandemic Workforce – The Trend of Micro-Learning

Employers are now competing for employees’ attention from dozens of different sources. Here’s one way to win that battle.
10/31/2022

3 Ways to Tell if Your Hotel Is Ready for a Digital Transformation

Assessing digital readiness before you dive into a project is critical to delivering an experience that resonates with your stakeholders, including staff, customers, funders and others.
10/31/2022

Growing Guest Engagement: Stopping Ad Fraud to Drive New Bookings

Ad fraud in the hospitality industry is often overlooked and undervalued as a real problem, but by the end of 2022, digital ad fraud costs are estimated to reach $81B in the United States alone.
10/28/2022

Cloud Communication Trends in 2023 – Staying Ahead of Tomorrow’s Needs

Tapping into the cloud can solve specific challenges such as eliminating expenses associated with maintaining hardware, creating a more socially responsible company, and streamlining tech support.
10/28/2022

How Hospitality Companies Can Break the Mold on Travel Loyalty Programs

Investments need to translate into value for travelers—and for the business.