Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

1/14/2025
From Overwhelmed to Organized: Tech Solutions for Hotel Sustainability Goals
With more than 200 certifications worldwide, hoteliers must rely on data and technology to streamline their sustainability efforts.

Michal Christine Escobar
1/14/2025
How Will Hospitality Tackle Its 2025 Staffing Crisis?
Optimizing hiring strategies with the right tools, channels, messaging, timing, and candidates is key to longer-lasting tenure.

Michal Christine Escobar
1/12/2025
CASE STUDY: Tech Overhaul Brings Five-Star Experiences and New Revenue Opportunities to Plush Fabryka Wełny Hotel & Spa
Hotel's audio-visual renovation provides seamless control and connectivity to all AV equipment used within its nine conference rooms, ballroom, wedding hall and philharmonic hall.

Michal Christine Escobar
1/12/2025
Maximizing Value: Hotels' Shift to Non-Room Profitability in 2025
2025 marks a pivotal year as hotels turn to flexible dining, personalized digital experiences, and local collaborations to grow revenue and enrich guest interactions.

Michal Christine Escobar
1/12/2025
The AI Maturity Crisis in Hospitality: Your Guests Deserve More than Basic Bots
Sixty percent of AI deployments in the contact center focus on basic automation and cost reduction rather than enhancing the customer experience and driving business growth.

Michal Christine Escobar
1/7/2025
Hotel Tech Trends to Watch Out for in 2025
Experts forecast the tech that will define the hospitality landscape and set successful hotels apart in 2025.

Michal Christine Escobar
1/7/2025
Beyond AI: Practical Tech Solutions to Combat Hospitality’s Staffing Crisis
While AI holds promise, proven technologies like automated check-ins and integrated platforms can immediately ease staff burdens, improve efficiency, and boost morale.

Michal Christine Escobar
1/6/2025
AI at the Helm: Elevating Hospitality Operations
As rising costs and guest expectations challenge hoteliers, AI offers solutions that enhance security, streamline services, and elevate the guest experience at scale.

Michal Christine Escobar
1/6/2025
Making Events Greener: A Sustainable Guide for Event Planners
From digital solutions to green vendor partnerships, these actionable tips help event planners minimize their carbon footprint while boosting efficiency and appeal.

Michal Christine Escobar
12/24/2024
HT's 10 Most Read Hotel Tech Articles of 2024
From digital transformation and AI-driven personalization to cybersecurity and advanced connectivity, these articles highlight the innovations and challenges that defined the hotel tech landscape in 2024.

Michal Christine Escobar