Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

2/25/2025
Give Your Call Center Agents a Break This Travel Season
Contact centers need strong support mechanisms in place to make sure agents remain composed, engaged and prepared.

Michal Christine Escobar
2/25/2025
A Hotel's Biggest Blind Spot: The True Price of Disconnected Teams
For a 250-room hotel, communication failures can bleed hundreds of thousands of dollars annually from the bottom line.

Michal Christine Escobar
2/24/2025
Four Reasons Why Hotels Should Become More Comfortable with Automated Shades
While many hotels are incorporating smart thermostats, lighting and entertainment options in the guestroom, they often overlook the power of connected, automated window shades.

Michal Christine Escobar
2/24/2025
Why Next-gen PIM Systems Are the Future of Hotel Data Management
Product information management (PIM) systems have wide-ranging applications, from helping hotels compete with OTAs to enhancing the guest journey with personalization.

Michal Christine Escobar
2/23/2025
Gaming, Streaming, and AI Fuel the Next Era of QSR Advertising
As digital media evolves, restaurants are exploring innovative ways to connect with consumers where they are.

Michal Christine Escobar
2/23/2025
Bringing Service Robotics to Hospitality: A Conversation with ToDo Robotics CEO Marianela Nanninga
From food delivery to guest engagement, robotic service is reshaping hotel and restaurant efficiency.

Michal Christine Escobar
2/23/2025
6 Major Trends Shaping the Future of Hotel Distribution
The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with their guests.

Michal Christine Escobar
2/20/2025
Volatility in the Social Media Landscape: Why In-App Advertising is the Next Frontier
As social platforms face increasing scrutiny and uncertainty, in-app advertising stands as an alternative that aligns with evolving consumer behaviors, brand safety needs, and digital trends.

Michal Christine Escobar
2/20/2025
CASE STUDY: AVoIP Transforms Sports Viewing at The DEN
From 19 displays to seamless source switching, The DEN’s new AVoIP system improves efficiency, enhances guest satisfaction, and paves the way for future tech-driven hospitality solutions.

Michal Christine Escobar
2/19/2025
CASE STUDY: Embassy Suites' Use of Kiosks More than Doubles Omelet Station Throughput
Samsung kiosks powered by GRUBBRR improves customer experience by reducing wait times while ensuring orders are always accurate.

Michal Christine Escobar