Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

10/29/2024
Start-Up Spotlight: A New Approach to Maintenance Management for Hospitality
As hotels prioritize efficiency and guest satisfaction, Limble’s CMMS platform empowers maintenance teams with tools that boost productivity and reveal valuable operational insights.

Michal Christine Escobar
10/27/2024
Beyond Web Analytics: Unleashing the Power of App-Specific Metrics for Travel Brands
As mobile apps become central to travel experiences, traditional web metrics fall short. Here’s how travel and hospitality brands can elevate user engagement, personalize experiences, and drive lasting value through tailored app analytics.

Michal Christine Escobar
10/27/2024
Measuring Innovation Through the Customer Lens: Insights for Hoteliers
In a market driven by guest experience, the American Innovation Index offers a unique perspective on how innovation is perceived.

Michal Christine Escobar
10/27/2024
Gen AI – Your Concierge for Hotel Discoverability
Travelers booking hotels today deserve efficiency wherever they can get it – and with AI search on the scene, they’re coming to expect efficiency at new levels.

Michal Christine Escobar
10/22/2024
Start-Up Spotlight: How Travly Revolutionizes Travel with Video
With a focus on transparency and user-generated content, Travly is reshaping how the next generation of travelers discovers and books their trips.

Michal Christine Escobar
10/22/2024
The Paradox of Standards: How Mastery Elevates Personalization in Hospitality
Hotel standards aren’t about restricting personal interactions—they’re about creating a framework that empowers staff to deliver personalized, authentic service. With proper training and support, employees can confidently adapt to guest needs while maintaining the brand’s core promise.

Michal Christine Escobar
10/20/2024
Balancing Tech and Human Touch: How AI Enhances Guest Experiences in Hospitality
AI offers incredible opportunities to boost efficiency, but over-reliance can undermine guest satisfaction. Hotels should use AI strategically to complement human service, ensuring a seamless experience that combines automation with empathy and care.

Michal Christine Escobar
10/20/2024
Start-Up Spotlight: nooon Brings Hotels and Influencers Together to Drive Direct Revenue
With features that help hotels build their brand through influencer campaigns, spanning the entire sales cycle, nooon supports hotels in becoming less dependent on third-party booking platforms over time.

Michal Christine Escobar
10/15/2024
Tech at the Frontlines: How Voice Assistants are Easing Tensions in Hospitality
As customer service workers face rising abuse, AI-powered voice assistants are stepping in to protect agents and foster kinder customer interactions.

Michal Christine Escobar
10/15/2024
Beyond Rooms: How Hotels Are Boosting NOI by Monetizing Parking
Many hotels are sitting on untapped parking revenue. Learn how the right partnerships and technology can help sell parking to non-guests and drive NOI with minimal upfront cost.

Michal Christine Escobar