Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

8/23/2021
Amadeus and Cvent Expand Partnership to Increase Bookings for Small Meetings & Events
Partnership will empower planners to directly book hotel meeting space through Cvent’s Instant Book solution

Michal Christine Escobar
8/22/2021
How Great Wolf Lodge Used Recruiting Automation to Overcome Key Pandemic Labor Challenges
Emma, the brand’s conversational AI recruiting assistant, became invaluable during the pandemic when social distancing was needed for pre-screening, interviewing, and hiring on-property staff members.

Michal Christine Escobar
8/18/2021
UniFocus Launches ShiftGenius
ShiftGenius is a feature to make it easier for managers to find coverage and increase flexibility and ownership in schedules for employees.

Michal Christine Escobar
8/17/2021
DZS and KLF Italia Bring Building Technology to Mediterranean Hospitality Sector
FiberLAN from DZS integrates WiFi, telephony, CCTV and data networks for hospitality properties across Italy and Croatia; provides digital foundation future-proofed for next gen services.

Michal Christine Escobar
8/17/2021
Volara Brings Multimedia Interactive Voice-First Solution on Google Nest Hub to Iconic LEGOLAND Brand
Guests staying at LEGOLAND® Hotels in New York and California are speaking with LEGOLAND characters and engaging with all aspects of the brand, hotel, and theme parks from inside their rooms using Volara’s hands-free, voice-first, guest-engagement platform with Google.

Michal Christine Escobar
8/17/2021
GoZone WiFi Launches SecurePass
SecurePass Offers Hospitality companies the ability to securely on-board multiple devices to guest WiFi networks quickly and easily.

Michal Christine Escobar
8/17/2021
STUDY: Google is the #1 Local Travel Guide but TripAdvisor, Yelp, and Airbnb Not Far Behind
Interestingly, non-branded search queries became more dominant during the pandemic, meaning that consumers search for the what (“hotel near me”), not the who (e.g. “Marriott near me”).

Michal Christine Escobar
8/17/2021
Hoteliers: Consider Marketing via TikTok
TikTok is hosting some of the highest viewed travel-related content, and there’s no reason your brand should miss out on this marketing opportunity.

Michal Christine Escobar
8/17/2021
IHG to Roll Out New Brand with an Independent Flair
Hospitality brand looks to capitalize on travelers' desire for unique experiences that also have big branding tech, loyalty programs.

Michal Christine Escobar
8/16/2021
Robust Recruiting Platform foh&boh Offers Critical Hospitality Hiring Assistance
The platform is serving hundreds of businesses that span from major brands like PF Changs, Nordstrom, Hilton, Omni Hotels & Resorts, Il Mulino, KFC and J Alexanders.

Michal Christine Escobar