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08/24/2021

Amadeus and Cvent Expand Partnership to Increase Bookings for Small Meetings & Events

Partnership will empower planners to directly book hotel meeting space through Cvent’s Instant Book solution
Michal Christine Escobar
Senior Editor (Hotels)
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Historically, booking a small meeting or event can be time consuming and inefficient, often requiring a lengthy request for proposal (RFP) and negotiation process. In today’s digital-first environment, planners expect to search, source, and book small meetings and events online, and hoteliers want to automate their processes and grow this important segment of their group business revenue.

This is why Amadeus and Cvent are expanding their partnership to further support and expand Cvent’s small meetings solutions. With Cvent Instant Book, currently available as an Early Adopter pilot, planners can easily book small meetings directly through the Cvent platform. The agreement allows hotels that use Amadeus Sales & Event Management to expose their function space to Cvent planners, enabling them to seamlessly book any available inventory, at any time, without requiring the traditional RFP process.

 

Key benefits include:

  • Meeting Planners: Direct access to a robust global database of hotel meeting space to easily source and instantly book their small or simple meetings and events.
  • Organizations: Better compliance with corporate policies and enhanced visibility into small meetings spend with clear audit trail.
  • Hoteliers: Improved efficiency and revenue opportunities with reduced effort from sales teams to focus on more complex opportunities.

 

Pete Floros, Senior Vice President of Product, Cvent says, “More than 88,000 corporate planners rely on Cvent solutions to manage events of all kinds and sizes. Our partnership with Amadeus further expands our online venue sourcing capabilities by enabling our users to instantly book their small meetings and events. We’re proud to connect our meeting planner customers with Amadeus hotel customers through this partnership which offers substantial business benefits for both buyers and suppliers.”

Katja Bohnet, Director of Hotel Distribution, Hospitality, Amadeus adds, “Group business is critical for the recovery of the hospitality industry. Our support of Cvent Instant Book, powered by function room inventory in Amadeus Sales & Event Management, will be the first step to help equip hoteliers and planners with the solutions they need to quickly book space. It is the start of a shift in our industry where booking a small meeting or event can be done as easily as booking air, rail, car or overnight accommodation and we’re very excited about our expanded partnership with Cvent to bring this to the market.”

Amadeus Sales & Event Management solutions help hospitality teams of all sizes and service levels to more efficiently sell, service, and manage their group business and events.

Cvent is a leading meetings, events and hospitality technology provider. Its comprehensive suite of solutions automates and simplifies the entire event marketing and management process to maximize the impact of in-person, virtual, and hybrid events.