4 Ways to Elevate the Guest Experience Using Restaurant Management Systems
Technology systems that help you manage your restaurant operations have always been useful, but they’ve taken on a new meaning in today’s challenging times. A Restaurant Management System (RMS) can make all the difference.
Simply put, an RMS works to increase revenue, maximize profits, and minimize costs. Standard, outdated point-of-sale systems have a harder time adapting to industry changes, which are plenty in today’s economy.
Moreover, a modern RMS knows how to meet the needs of all types of modern challenges, whether that means giving more off-premises options to your customers, optimizing your labor resources and inventory, or consolidating data from all your ordering channels and gaining insight from your customer base.
Today, customers are looking for a higher-quality guest experience that shows them their patronage, time, and well-being are valued. A good RMS system makes appreciating customers easy. Here are a few ways an RMS helps guests have a superior restaurant experience:
- Easy Online Ordering: An RMS system can give your restaurant additional channels for guests to order fast and headache-free. This also helps you reach more customers with off-premises ordering through your restaurant’s website or mobile app, consolidated order tracking with data insights, and seals the deal with included no-contact curbside pickup or delivery services.
- Loyalty Program: Everyone likes to be recognized and rewarded for their loyalty. Thank your guests for their continued business with a restaurant loyalty program that includes personalized secure, single-use reward codes. Do this all while learning more about their preferences with real-time insights, as an RMS allows restaurant owners to own and access all of their customer data — no matter how they ordered.
- Delivery Management: An RMS system can offer you real-time driver mapping that helps you operate multiple delivery zones. The added efficiency with driver tracking, caller ID, and even on-demand delivery services all translate to reduced costs. Faster orders and fewer errors mean repeat business.
- Curbside Pickup: With an RMS you can seamlessly expand your off-premises offerings that give your guests hot, fresh orders and maintain all-important convenience and social distancing preferences. An RMS can offer them features such as texting upon arrival to notify you that they’ve arrived and are ready for their meal.
Operational Efficiency at its Finest
On the operator side, frequent struggles such as managing various operational components can be streamlined with a powerful RMS. One common problem is having several technological systems that you need to run your business, all with separate providers, tech problems, and support departments. Consolidating these systems into one single provider makes any issue easy to troubleshoot and correct. An RMS lets you spend more time focusing on growing your sales, serving more of your food, and providing excellent service to your guests.
About the Author:
Dan Wallin is VP of Product Management at HungerRush. He has a long track record of bringing compelling software solutions to the market – across financial services, healthcare, insurance, energy, and now restaurant tech.