Zaxby's Updates Loyalty Program

Zaxby's is introducing its new loyalty program and mobile app:  Zax Rewardz.  With the new program structure and features, the brand aims to refine and upgrade the mobile experience for Zaxby's most loyal customers, who will receive a free Big Zax Snak Meal with every new download or update of the existing app.

"Zaxby's has passionate fans and now we have an industry-leading rewards program just for them. Online orders, in-person purchases, and in-app actions turn into points, redeemable for 'Rewardz,'" said Patrick Schwing, chief marketing and strategy officer at Zaxby's. "With the new app and loyalty program, we want to make it even easier for our customers to enjoy our products while racking up the rewards."

49% of restaurants surveyed say loyalty tools are driving POS purchasing decisions in 2022

The intuitive structure of the new app allows loyalty members to easily earn rewards online or in person by converting spent dollars into points. A point-based catalog of rewards allows users to turn earned points into flavor-packed freebies. Every $1 earns 10 points, which accumulate into a choice of free menu items and select dollars-off rewards.

The new structure offers several tiered reward options for guests. This structure allows guests the instant satisfaction of redeeming points for rewards from small to large. Customers can review full details in the loyalty program terms, available at zaxbys.com/rewards.

Brand fans will also benefit from new features that focus on user experience. Those include a personalized welcome and conversational language used throughout the app experience, the ability to save favorite meals, a streamlined checkout process, and the choice of ordering pick up or delivery.