WWE Launches Virtual Brand
Just in time for WrestleMania 38 on April 2 and 3 at the AT&T Stadium in Dallas, entertainment company WWE and Nextbite have partnered to launch a WWE-themed, delivery-only restaurant in the Dallas area.
The delivery-only restaurant – WWE Smackadillas – is available now via DoorDash, Uber Eats, and Grubhub. WWE Smackadillas offers a unique menu of crave-crushing quesadillas that will only be available until April 11.
WWE and Nextbite's LTO comes as virtual brands are forecasted for additional growth. Ghost kitchen concepts are exploding; by 2030, they are predicted to hold a 50% share of the drive-thru/takeaway foodservice markets, writes Restaurant Technology Network's Co-Founder Angela Diffly.
At MURTEC, Wade Allen, Senior VP, Head of Innovation, Brinker International, shared how Brinker stood up two virtual brands, It’s Just Wings & Maggiano’s Italian Classics, out of its existing kitchens. “… They provide an opportunity to extend our footprint into a new model and not build a $3M restaurant in that market.”
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“WWE is one of the premier sports and entertainment organizations in the world and is known for giving their passionate fan base exactly what they want,” said Geoff Madding, Chief Growth Officer for Nextbite. “Whether you order WWE Smackadillas from the comfort of your couch or on your way home from WrestleMania, we look forward to amping up the total WWE experience with these delicious quesadillas for all the hungry fans in the Dallas area.”
More than Quesadillas
In addition to partnering with WWE to deliver fans a quesadilla unlike any other, WWE Smackadillas has a host of other activations and giveaways during the week leading up to WrestleMania in the Dallas area, including ticket giveaways and WWE merchandise. More information about the Dallas-area activations, in addition to the WWE Smackadillas menu, is available on wwesmackadillas.com and on the brand’s social channels @wwesmackadillas.
In addition to WWE Smackadillas, Nextbite's growing brand portfolio of delivery-only brands includes George Lopez Tacos and HotBox by Wiz Khalifa, along with others, from the best-selling Miss Mazy’s Amazin’ Chicken to Grilled Cheese Society.
Originally founded as Ordermark in 2017, Nextbite is an all-in-one virtual restaurant solution for existing restaurants and kitchens that pairs Ordermark's online ordering/delivery management system with a selection of highly visible, on-trend, delivery brands.