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Which Wich Launches Digital, Mobile Ordering

Fast-casual sandwich restaurant Which Wich has partnered with online and mobile ordering solutions provider Olo to debut a new mobile app and digital ordering program. In addition to its existing interactive in-store ordering experience, Which Wich now gives customers the option of ordering, customizing hand-crafted sandwiches and paying online via web and smartphone platforms at the company’s online site, Apple’s App Store, and Google Play. 
“We are excited to take the lead on extending our unique in-store experience to the digital realm,” said Jeff Sinelli, founder & CEO of Which Wich.
The new app integrates to Paytronix’s guest engagement platform, allowing customers to earn and redeem rewards and gifts as they place orders.
According to Olo, 75 percent of customers today prefer to pick up food at the restaurant and eat it elsewhere, so restaurants that offer online ordering are maximizing revenue per square foot.
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