Wendy's Canada Latest LTO: A Branded Smart Phone

Wendy's is using social media and its mobile app to give away Wendy's-branded Android phones.
Anna Wolfe
Senior Editor - Restaurants
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To promote its new mobile app that accepts mobile payment, Wendy's Canada is giving away branded smart phones.

Wendy's Canada is launching its new Wendy's Phone, which comes with a digital assistant to answer hunger-related questions: Wendy herself. Only 20 of these exclusive mobile devices are available, and fans could be a lucky winner by entering Wendy's Canada's Twitter contest between now and October 17.  

Hey, Wendy, Where's My Frosty? 

The Android-based device features the QSR's own branded OS skin and a new digital assistant, Wendy, providing clever quips that only Wendy's can provide. Just say "Hey, Wendy" to set an alarm, get directions, even ask Wendy to tell you a joke. If you must take pictures of your food, there's no better way to do it than on the Wendy's phone, complete with front and rear facing cameras with more megapixels. An integrated GPS navigation system leads users to their closest Wendy's, and ample battery life allows them to watch Wendy's ads, order Wendy's and watch videos while eating Wendy's. No additional subscription required. Users just add their sim card.

"We've developed the Wendy's phone for our Canadian fans, and it supplements our new and improved mobile app, which now allows for mobile payment and exclusive offers for the freshest food in town," says Lisa Deletroz, Senior Director, Marketing, Wendy's Canada.

Wendy's also revamped its mobile app and offers new features:

  • Mobile Order & Pay
  • Frequently updated offers delivered straight to the app
  • The ability to load gift cards and check balances
  • Check out nutrition facts 
  • Load funds and pay 
  • Quickly answer one of life's most important questions: "Where's my nearest Wendy's?"

For more information on the Wendy's phone and contest, visit