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WATCH: Strengthening Customer Relations with Real-Time Data, Communications

At MURTEC Executive Summit, El Pollo Loco's VP of IT, Clark Matthews, explains the impact of having access to real-time data.

In this 30-second excerpt from the MURTEC Executive Summit session, Strengthening the Customer Relationship with Real-Time Data & Communications, Clark Matthews, VP of IT, El Pollo Loco, shares the Why and the Impact. 

Matthews also shared how El Pollo Loco builds and maintains exceptional customer relationships via mobile app, loyalty, POS integrations, and real-time data. This lively session delivered start-today takeaways for restaurant operators. 

Featuring Clark Matthews, El Pollo Loco
Robert Firpo-Cappiello, Editor-in-Chief, Hospitality Technology & MURTEC 

For more of the key learnings from MURTEC Executive Summit, check out these HT articles. 

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