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08/27/2021

WaBa Grill Adds Mobivity’s SMS Marketing Platform

WaBa Grill selected Mobivity SmartMessage in part for the platform’s capability to tie every text offer and message to an in-store transaction, which enables precise calculation of return on marketing spend.
Anna Wolfe
Senior Editor - Restaurants
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WaBa Grill selected Mobivity SmartMessage in part for the platform’s capability to tie every text offer and message to an in-store transaction, which enables precise calculation of return on marketing spend.

WaBa Grill has selected  Mobivity SmartMessage to help extend its digital marketing program and connect with more guests. The brand-wide text message marketing program will be rolled out to all of WaBa Grill’s nearly 200 stores nationwide.

“We invest heavily in data-driven digital marketing and see the addition of SMS to WaBa Grills’ marketing technology stack as a critical channel for engaging with guests who might not be enrolled in our loyalty program and driving new customers into other digital program and channels,” said Mark Finnegan, Chief Marketing and Information Officer of WaBa Grill. “Mobivity’s ability to provide accurate attribution without a time-consuming POS system integration means we can stand up the program in under 90 days and reach more customers via mobile.”

32% of restaurants say using data to understand guest preferences and behavior is driving their next POS upgrade -- HT's 2021 POS Software Trends report

WaBa Grill selected Mobivity SmartMessage in part for the platform’s capability to tie every text offer and message to an in-store transaction, which enables precise calculation of return on marketing spend. This capability is embedded in Mobivity’s patented Trusted Redemption™ technology, allowing brick and mortar brands to accurately accept and track coupon redemptions at the point of sale (POS) without requiring POS system integration. Built-in capabilities for capturing date, time, location and offer in real-time enables a seamless guest experience while providing accurate promotion attribution and preventing coupon fraud and abuse.

Mobivity SmartMessage with patented redemption technology is a part of Mobivity’s enterprise-grade Unified Guest Engagement Platform that can be shared corporate wide and at the local franchise level.