Virtual Reality

2018 will see a rise in C-suite positions revolving around guest feedback, virtual reality and online marketing that leverages actual guest experiences.

The eats and amusement operator searches for ways to leverage customers’ smartphones to improve their guest experience and looks to virtual reality as a differentiator.

Using a mobile app, visitors interact with digital menus, place drink orders, and access detailed information about brewing techniques.

Using HD projectors hidden in lampshades above guests, Le Petit Chef entertains diners with a mix of the physical and digital.

Check-in counters, guest services desks and in-room phones to be replaced by facial recognition, VR and AI.

Session topics include blockchain, AI, GDPR, VR and more.

Digital growth is driving travel app downloads, but hospitality must ask itself: "Is my CX strategy growing with it?"

Employees enter a VR escape room where the Colonel gives hints and clues along the way to ensure they're making fried chicken correctly.