According to a 2017 study published by Harvard Business Review, shoppers who engage with retailers across multiple touchpoints are driving boosts in conversion rates – both online and offline – as they become increasingly reliant on more than one channel to aid in their purchasing decisions.1 The study's results found retailers need to adopt a bevy of omnichannel tools in order to capture a lift in sales and attract a larger audience.
OnDemand Payments also includes standard-defining features, including OmniToken (which adds a universal layer of data security that follows customers wherever they go), Prime Routing2 (which optimizes cost of payments acceptance) and Vantiv iQ (which brings payments intelligence together through reporting and analytics).
More importantly, Vantiv OnDemand Payments provides simplified application programming interfaces (APIs) that make it easy for merchants to integrate emerging payments technologies, including digital wallets like Android Pay, Apple Pay, Samsung Pay, and others, allowing them to quickly adapt to changing consumer behavior. By using OnDemand Payments, merchants no longer need to use multiple processors for best-in-class products and services in card-present and card-not-present environments.
1 Medallia research published in Harvard Business Review, Jan. 3, 2017, "A Study of 46,000 Shoppers Shows that Omnichannel Retailing Works", based on a survey of consumers who shopped during a 14 month period with a major US retailer, https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-workshttps://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works
2 PRIME Routing is available for Enterprise customers only.