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Vantage Point

Blogs

  • 5/10/2012

    Use Mobile Technology for Real-Time Dialogue with Guests

    Guests are more connected than ever and hospitality operators must harness mobile technology to increase sales and foster positive customer relationships.
  • 4/5/2012

    Testing a Training Firm's Tech Mettle

    It's important to ask the right questions of third party training partners to ensure that the most up-to-date and effective reporting and analytics systems are being utilized.
  • 3/1/2012

    The Importance of Giving Online Consumers a Voice

    Analyzing the initial intentions of online visitors reaps greater benefits than merely tracking their actual behavior
  • 2/14/2012

    Digital Signage Gives Montreal Hilton Interactive Edge

    The Montreal Hilton has taken guest experience to the next level with digital signage. Touch-enabled lobby displays engage guests and provide an affordable way to create and manage relevant information.
  • 12/19/2011

    Tips for Choosing a Social Media Monitoring Tool

    Third-party providers will promise to safeguard your brand, but you should ask the right questions before agreeing to sign on the dotted line.
  • 10/5/2011

    Beware the Star Rating

    Do online customer reviews paint an accurate portrait of your hotel's performance? A Cornell University study revels that all may not be as it appears.
  • 9/26/2011

    RFID: Hospitality's Untapped Tool

    From inventory management to luggage tagging, the potential uses for RFID in hotels and restaurants are limited only by our own imagination.
  • 8/1/2011

    QR Codes 101

    Fontainebleau's director of interactive marketing lays out campaign management and integration strategies for quick response bar codes.
  • 6/10/2011

    Dimensions of the Digital Divide

    Cornell studies reveals how consumer use (or don't use) technology when ordering food and booking hotels.
  • 5/6/2011

    Pick Your Intermediaries Wisely

    When it comes to hotel distribution, are direct-connect style systems the way to go? Doug Carr, executive director of distribution for Fairmont Raffles Hotels International weighs in.
  • 4/8/2011

    Secrets to a Speedy Drive-thru

    Popeyes franchisee revels how a mixed technology and employee motivation strategy helped his Hamden, Conn. location to win a national drive-thru speed contest.
  • 3/3/2011

    Solving the Self-service Dilemma

    A mixed self-service model may settle the debate that pits technology against the quality of the human touch. Thomas Westergaard, senior vice president for Nordic Choice Hotels explains how such a model benefits both guests and hotels.
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