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04/19/2021

Uber Eats Integrates with Instagram

Anna Wolfe
Senior Editor - Restaurants
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a man holding a tray of food

Uber Eats is taking merchant storytelling to the next level within the app, bringing new ways to share photos, stories, and hospitality on Uber Eats.

Uber Eats Merchant Stories

Through a new partnership with Instagram—already a channel for millions restaurants around the world— Uber Eats restaurant partners can add even more to their Uber Eats storefront with an integration.

How it works

When restaurants connect their store’s Instagram account to their Uber Eats account, consumers on Uber Eats will see their feed directly in the app, allowing them to scroll through for food photos, location updates, specials, and more. Uber Eats says it knows from research that consumers regularly look to Instagram to validate their order decisions.

With Uber Eats Merchant Stories, restaurants and other merchants can now bring their unique menus to life in entirely new ways—and build a customer following. Uber Eats merchants sign up to Stories, and use their account to post regular updates to their in-app storefront to keep customers engaged. Owner-operators can upload images and add text to tell their customers about special deals, menu changes, new services, or seasonal promotions. In early testing, 13% of consumers who clicked through a restaurant’s Stories placed an order to that restaurant in the same session.