Treasure Island Utilizes Software to Maximize Revenue
Treasure Island Hotel Casino in Las Vegas implemented The Rainmaker Group’s Revenue Management software solution, GuestREV, to serve as an important tool for maximizing profitability across its 2,900-room enterprise. After using the system for the last year and half, officials of the largest privately held casino in Las Vegas are pleased with the results.
The level of integration between GuestREV and the LMS property management system by Agilysys was a key factor in Treasure Island’s decision to choose the Rainmaker system. The ability, in realtime, to provide the best rate based on total guest value, via the integration between GuestREV and LMS, ensures that rooms are always available for the most valuable guests, without sacrificing the guest experience.
Rainmaker’s GuestREV system enables casino hotels to:
• Accurately forecast guest value across all revenue streams within a casino enterprise
• Leverage cyclical patterns to optimize revenue and profitability
• Maximize the value of demand during peak travel times
Used to manage more than100,000 rooms for casino hotel organizations, GuestREV is the only revenue management system that considers Total Guest Value when determining optimal rates and availability. Total Guest Value includes not only hotel room revenues, but potential revenue from gaming, food and beverage, spa, and other significant profit centers. The system also analyzes and factors in local influences such as holidays and city-wide events into the forecasted demand in order to recommend optimized rates for each guest segment.