Treasure Island Taps Rainmaker for Total Customer Value Profit Optimization

Treasure Island, the largest privately held casino in Las Vegas with almost 2,900 rooms, selected The Rainmaker Group's revolution Product Suite to maximize profitability across its entire enterprise. The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah's Entertainment.

"Treasure Island selected Rainmaker for its proven ability to provide complete revenue management for the world's largest casino properties," says Najam Khan, general manager of Treasure Island Las Vegas. "Treasure Island's executive team tested other revenue management systems, but Rainmaker's revolution delivered the results we wanted."

Rainmaker's revolution Product Suite enables casinos to:

  • Accurately forecast guest value to all areas of a casino enterprise
  • Leverage cyclical patterns to optimize revenue and profitability
  • Maximize the value of demand during peak travel times.

revolution is a revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes not only hotel revenues, but potential revenue from gaming, food and beverage, spa, and other significant profit centers. The revolution system also analyzes and factors in forecasted demand from local influences such as holidays and city-wide events to recommend optimized rates for each guest segment.

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