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09/30/2022

Tim Hortons Parties in the Metaverse

Tim Hortons celebrates National Coffee Day in the Metaverse with new Roblox game. This unique course will be available to play for the next month.
Anna Wolfe
Senior Editor - Restaurants
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gansta Tim Hortons outfits
Fans can celebrate National Coffee Day all week on the Tim Hortons app and have the option to buy Tim Hortons running gear, pictured.

Tim Hortons is celebrating National Coffee Day on Oct. 1 by stepping into the Metaverse with a new Roblox game and launching the sale of the limited-edition Tims Run Club apparel.

Tim Hortons guests can also celebrate National Coffee Day all week on the Tim Hortons app with the National Coffee Day challenge. Order three different coffee-based beverages during the week and earn an extra 50 Tims Rewards points.

The Tims Speed Run challenge is now available to play on Roblox. The one-of-a-kind obstacle course brings users through a world populated with mountain-sized Tims coffees and donuts. Players are challenged to race through the course and pick up the best Tims Speed Run time while carrying a tray of Tims, hopping across spinning donuts and bagels, dodging Timbits boulders, and picking up golden coffee beans for bonus points. Developed in partnership with Roblox and Media.Monks, this unique course will be available to play for Roblox users globally for the next month.

Embracing the Metaverse

Tim Hortons is the latest brand to embrace the metaverse. Earlier this month Starbucks revealed it is integrating NFTs with its loyalty program to create an accessible Web3 community that will enable new ways to engage with members and employees.

At MURTEC, Brooklyn Dumpling Shop’s CEO and Founder Stratis Morfogen challenged attendees to take NFTs and the metaverse seriously.  “Get on the Metaverse now,” he said. 

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QSR Wendy's has opened its first VR restaurant.  QSR White Castle celebrated its 100th birthday with a series of 5,000 NFTs by the digital media artist, Che-Yu Wu.  Hotels too are embracing  the digital universe. Hotel citizenM decided to build a hotel in The Sandbox, a decentralized gaming virtual world.  

LTO:  The Tims Run Club

Tim Hortons is also celebrating today's National Coffee Day in style with unique and exciting opportunities for guests to enjoy Canada's favourite coffee* and a classic pastime – the Tims Run. In honour of the millions of Canadians who make a daily Tims Run before work, at lunch, or on the way home, Tim Hortons is releasing an exclusive, limited-edition Tims Run Club apparel line today.

"Our Double Double™-inspired merch drop last year on National Coffee Day was extremely successful – each drop sold out within minutes. This year, we wanted to lean into a pastime our guests coined themselves – the Tims Run," says Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

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"We created the Tims Run Club – the only run club where no running is involved. Our exclusive Tims Run Club merch has clever little features like the insulated pocket on our premium windbreaker to keep your breakfast sandwich warm. There's also elbow padding on the left arm for maximum comfort when resting your arm out the car window while going through the drive-thru. And we've also double layered the left sleeve of the premium windbreaker for extra weather protection on our cooler Canadian mornings and nights going through the drive-thru."

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tim hortons meta
Tim Hortons in the Roblox metaverse (images courtesy of CNW Group/Tim Hortons)