White Castle has partnered with Doodle Labs Corp. to release a generative art NFT collection on the Ethereum blockchain. The collection celebrates White Castle's 100th birthday with a series of 5,000 NFTs by the celebrated digital media artist, Che-Yu Wu. The NFT collection launched last month on Doodle Labs and is the first brand partnership powered by Art Blocks' generative minting technology.
Doodle Labs is an NFT-focused company dedicated to bringing established artists and brands to the blockchain via generative art. On the Doodle Labs platform, all NFTs are generated by algorithm and minted at time of purchase, creating a unique iteration in the one-of-one-of-x model.
Creating a Collectible
Other hospitality brands are creating NFTs. Quiznos launched NFT Sandwich Tokens via Crypto.com that benefits a nonprofit organization focused on ending hunger. Dave & Buster’s introduced NFT + Digital Collectible that can be claimed as prizes in exchange for tickets won.
White Castle has fueled creativity in its business and communities for a century. From inviting an award-winning fashion house to design their team member uniforms to commissioning augmented reality art for their food packaging, the iconic brand has always embraced the true spirit of originality. The newly unveiled partnership with Che-Yu Wu to create the Sliderverse NFT Collection celebrates the next frontier of original creative expression and makes this cutting-edge art available to so many.
The highly anticipated Doodle Labs and White Castle x Che-Yu Wu NFT drop is a pop culture collector's dream. Digital artist Che-Yu Wu, famous for his Sail-o-Bots NFT Collection (aka Sea Ham) and his 1/1 artworks on Foundation, created the Sliderverse NFT collection generatively, allowing unique variation in the components and stylistic treatment.
For a Good Cause
A portion of the proceeds will directly support White Castle's front-line team members through a Team Member Relief Fund, for coworkers in need, and a Team Member Scholarship Fund, for the benefit of coworkers and their families. Both funds are part of the Ingram-White Castle Foundation's annual charitable giving efforts.
Matthew Dweck, Founder of Doodle Labs, said, "From movies and pop culture to QSR tech innovations and their iconic Crave Cases, White Castle has always been a leader in both culture and technology. To have them embrace a generative art NFT collection in collaboration with incredibly talented Che-Yu Wu, just proves how current and forward-thinking they are as company. This collection has the ingredients for a cultural iconic moment that will last the test of time."
White Castle's exclusive licensing agency, Brandgenuity, is managing the development and rollout of the NFT program.