TGI Fridays Serves Up Free Burgers through Social Media Promo

TGI Fridays launched "Buy A Burger, Give A Burger," a new limited-time promotion that gives guests a unique way to share a free burger through social media.
Here's how it works: Customers buy any one of Fridays hand-crafted burgers and then enter the code on the receipt at for a free burger to toss out on social networks, or to email to friends. Called Jump Burger, like a "burger jump ball,” the first person to snag it gets a free burger to enjoy at any Fridays location.
"Fridays has a legacy of always being up for trying something new that makes guests happy. We think giving our guests an innovative way to pay-a-burger forward, and the race to snag one of our digital burgers, allows friends to socialize in a new way, while being generous," said Brian Gies, chief marketing officer, TGI Fridays. "People love the friendly competition, and the free burgers."
In addition to Jump Burger, Fridays is also bringing back its “wildly popular” Endless Appetizers, featuring a continuous supply of starters for only $10 per person—including French Onion Dumplings, new Sriracha Chicken Potato Skins and Spicy Chicken Tostadas.
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