Takeaways from MURTEC & HTF
MURTEC’s Biggest Ah-Ha: Not complying with EMV is shaping up to be a bigger challenge than expected. Leading up to last October, many restaurant executives said the rate of chargebacks was too low to motivate migration. Fast forward, and it looks like “friendly fraud” is now a thing, with some restaurants anecdotally reporting a 400% increase in chargebacks. Ouch.
- Vendor Mic Drop: From MURTEC’s Audience Choice Vendor Insight panel: “Regarding open APIs, it’s not enough to differentiate your product. You need to enable & differentiate the ecosystem,” as said by Ziosk co-founder Raymond Howard. Because integration benefits everyone.
- Top Hotel Tech: Like many of our hotel readers, I struggle to see how guestroom technology spending is about anything other than bandwidth and a bad-ass television. But 34% of hoteliers told us in-room tech is their top customer-facing technology priority, second only to mobile apps (36%). It beat mobile payment (18%) and mobile key (9%).
- HTF’s Most Quotable: From University of Southern California, Dmitri Williams is my pick for “Most Quotable” speaker. “If you really want to know what you’re customers are doing, you have to have trace data because everybody lies. If you ask them what they are doing, they will lie to you.”