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Subway D.C. Teams Up with Mobivity for Washington Redskins Restaurant Title

SUBWAY restaurants franchisee market based in Washington D.C. recently teamed up with Mobivity Holdings Corp., a provider of proprietary SmartReceipt POS cloud-based SAAS marketing solutions and patented mobile marketing technologies, to strengthen its partnership as the “Official Restaurant of the Washington Redskins.”
Mobivity will power mobile sweepstakes and text2win campaigns, as well as other marketing campaigns and promotions for the SUBWAY partnership with the Washington Redskins this football season. The promotions commenced with the team’s Sept. 20th home game.
SUBWAY regional franchisees are using this partnership to jump start its subscriber base for the D.C. market. It will test four different marketing vehicles that Mobivity will track to determine which vehicle is the most successful. Planned SmartSMS programs include: LED in stadium, Digital in stadium, radio, in store POP (window cling and Menu call to action), and on the Redskins website utilizing Mobivity’s send SMS message API technology.
“Mobivity’s mobile marketing technology will help us keep fans excited about the SUBWAY brand as the Official Restaurant of the Washington Redskins throughout the football season,” said Bob Grewal, SUBWAY restaurants Development Agent. “A key goal is to engage Redskin fans to think about SUBWAY for tailgating during the home games, and during away games for catering.”
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