Subway® restaurants today announced the biggest changes in the brand's history, making improvements to almost every core menu item and introducing important digital upgrades that elevate the guest experience. The Eat Fresh Refresh™ arrives in U.S. restaurants nationwide on July 13, and is marked with unprecedented moments, including participating Subway restaurants across the country closing for a Refresh Break and a one million sub sandwich giveaway to encourage people to come see and taste the changes.
Starting on July 13, the Eat Fresh Refresh comes to life in all U.S. Subway restaurants. The more than 20 menu updates include 11 new and improved ingredients, six all-new or returning sandwiches, and four revamped signature sandwiches.
As part of the Eat Fresh Refresh unveil, Subway fans are being asked to take a break from eating their favorite sub on July 12. More than 10,000 Subway restaurants across the country will close at 6:00 p.m. local time for Sandwich Artists™ to refresh and get ready for the Eat Fresh Refresh launch. When restaurants open on July 13, Subway will give away up to one million free subs from 10:00 am – noon local time. Guests can visit any participating Subway Restaurant and get a free six-inch new Turkey Cali Fresh sub upon request. *
Subway is also making the digital ordering experience simpler and more intuitive than ever by meeting guests where they are on the Subway App, Subway.com and through third-party delivery partners. These enhancements provide the same customized and consistent experience found in Subway restaurants. The updated Subway App features a new dashboard, improved ordering flow and insight into out-of-stock items with further updates planned for the fall. In addition, Subway Delivery is rolling out nationwide in select areas and allows guests to place delivery orders through the Subway App and Subway.com, providing seamless access to new and refreshed menu items. Guests visiting Subway in-person will find restaurant design refinements and remodels along with Sandwich Artists ready to serve the new menu and offer an improved restaurant experience.