Starwood Shows Blackberry Users some Love with SPG App Release

Starwood Hotels & Resorts Worldwide, Inc. and its Starwood Preferred Guest program announce the launch of the SPG App for BlackBerry smartphones. The SPG App is now available on BlackBerry App World or by visiting spg.com/BBapp.

The SPG App makes it easy for BlackBerry smartphone users to browse and make reservations at 1,000 Starwood properties across the globe. Members can also use the new application to manage current reservations, view their Starpoints balance, check on recent account activity, connect with customer service, get directions and maps to their hotel from their current location, and access TheLobby.com -- the SPG blog featuring travel trends and tips.

"SPG members who use this application with their BlackBerry smartphone have an incredible tool at their fingertips. With its range of useful functions and user-friendly interface, the SPG App invites members to tap into and experience the power of the Starwood Preferred Guest network," says David Godsman, vice president of global web services for Starwood Hotels & Resorts Worldwide, Inc. "Mobile access is increasingly important for the fast-paced lifestyles of our members and we are committed to providing solutions that enhance their experience while on the go."

Members who download and log in to the SPG App by September 30, 2010, will be entered for a chance to win 100,000 Starpoints which can be redeemed for Free Nights, Award Flights on over 350 airlines with SPG Flights, VIP access to some of the season's hottest concerts and once-in-a-lifetime experiences through the SPG Moments online auction and much more.

Global technology and consulting services provider, CSC, was chosen to develop the mobile application for Starwood's customers that use BlackBerry smartphones. CSC delivered a user friendly application that is also supported across multiple technology platforms.

Starwood previously released a version of the SPG app for Apple's iPhone.