Starbucks Redesigned Mobile App Features More Interaction and Personalization

With the launch of Starbucks Rewards, the company is unveiling a sleekly-redesigned mobile app for iOS and Android customers. This update offers a personalized experience, bringing benefits to life through engaging and interactive in-app features for the more than 17 million customers who use the Starbucks app regularly.
To celebrate the new rewards program, Starbucks Rewards, members who make a purchase at participating Starbucks stores from April 12-May 2 automatically earn Gold status for a year. For members who are already gold, their status will be extended for one year with purchase. Gold members earn Rewards (a free drink or food item from the menu) by collecting Stars. When customers reach Gold status, they receive a Starbucks Gold Card with their name on it, and begin getting access to exclusive perks like new Double-Star Days.
Starbucks is also introducing the option for members to redeem rewards and offers through the highly successful Mobile Order & Pay platform. The company introduced Starbucks® Mobile Order & Pay nationally in September 2015 and currently processes more than 7 million mobile orders a month. Members were unable to redeem rewards through this experience until now.
Updates to the app’s homepage will feature content and offers tailored to the individual customers. From highlighting what’s “Now Playing” overhead in Starbucks® stores, to personalized offers, the content displayed has never been more relevant for customers. An interactive Stars display makes it even easier for customers to track Stars and Rewards including a touch screen where members can use their finger as a magnet to create their own constellations.
The Starbucks app is the center of the company’s digital ecosystem, bringing together loyalty, mobile payment and content partnerships – all seamlessly integrated into one convenient location. 
Coming soon Starbucks Rewards members can expect more personalized features and content through strategic partnerships, as well as the ability to earn Stars outside of Starbucks.
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