Sonic Adds Amazon Alexa Skill

Anna Wolfe
Senior Editor - Restaurants
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New Alexa functionality pairs with the Sonic Drive-In's app to help guests find the nearest location and explore new offerings with their voice.

SONIC, America’s Drive-In, teams up with Amazon to make guests’ digital experience more convenient, enabling them to connect with the SONIC App on their mobile devices simply by asking Alexa.

To get started, guests who make requests via the Alexa app, Alexa built-in phones or Alexa mobile accessories such as Echo Buds can say, “Alexa, open SONIC.” They can then say, “Alexa, ask SONIC for a nearby location,” or “Alexa, ask SONIC what’s new?” and be taken directly to the “Find a Location” or “What’s New” section of the SONIC Mobile App.

“Alexa for Apps is a natural fit for our mobile strategy as we are always on the lookout for new ways that technology can help us serve our millions of devoted fans better,” said Kim Lewis, vice president of digital strategies for SONIC. “Hungry consumers make choices quickly and asking Alexa on their mobile device to find nearby SONIC locations and discover new menu items removes friction from the process. In the future, we plan to build on our new custom skill, adding great features to make it even easier for our guests and fans to satisfy their SONIC cravings.”

SONIC’s robust digital infrastructure enables guests to engage where, when and how they want, and the Alexa skill, developed by SONIC’s digital content agency VaynerMedia, is just one of the latest actions SONIC is taking to evolve its commitment to providing the most personalized quick service restaurant experience.

The SONIC App is available for download at the Apple App Store and Google Play Store, and offers contactless ordering and payment.