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Plumfare Acquired by Groupon

Plumfare recently announced on its website that it has been acquired. The company did not reveal the buyer, instead saying that Plumfare looked forward to continuing its mission to make it easy to find the best local gifts and experiences. It's been confirmed that Groupon is the mystery acquirer.
The transaction was first reported by VentureBeat. “I can confirm the acquisition, but we have nothing else to add at this time,” Nicholas Halliwell, public relations manager at Groupon, said on Tuesday.

Trying to distinguish itself from a slew of apps that help people find local restaurants, Plumfare encourages users to take pictures of their dishes and then share them with the world.
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