Social Networking

Hotel group signs with ReviewPro to provide an analytical edge through online reputation score.

Marketing strategist offers key methods for bolstering business with social media.

With the application of digital technologies, an executive leadership position is also emerging. The role of CDO or chief digital officer is proving to be one that's part technology, part marketing, and part business.

LeDomaine has updated its historic ambience by introducing guests to 21st century experience.

Morgans Hotel Group utilizes system to analyze feedback from hundreds of review sources.

Hospitality Technology's "2014 Customer Engagement Technology Study" tracks the use and effectiveness of mobile, location-based, and social technologies in hotels and restaurants. Highlights include implementation plans for 2015, and details on how hotels and restaurants are using mobile and digital technologies to engage guests. Want to know what features are available on restaurant mobile websites and mobile apps? Or how hotels are managing and measuring social media? These insights and more are inside!

Social media offers a sprawling, picture window view into consumer opinion, and hotels and restaurants have overwhelmingly joined the discussion. Managing social channels and the vast data they provide, however, is largely a manual, time intensive process. HT research has found that many hotels and restaurants struggle to measure and manage social activity; we anticipate social reputation management (SRM) technology will become increasingly important as the industry aims to build out integrations between social content and loyalty programs. In this special feature, HT talks to hotel and restaurant operators that are using SRM — including Domino's, Shangri-La Hotels and others — to get insight into the tools that are helping them manage and mine high-value social data.

Two new products are geared towards helping hotels increase revenues through more engaged and loyal guests.