SLS Las Vegas Hotel & Casino Delivers Intelligent, Personalized Offers to Guests

SLS Las Vegas Hotel & Casino said it has signed an agreement to begin utilizing the entire Nor1 Merchandising Platform Product Suite to actively engage its guests throughout their journeys. SLS Las Vegas has 1,615 guest rooms and suites in three distinctive towers, more than 95,000 square feet of flexible meeting space and a collection of acclaimed restaurants, bars and entertainment venues.

The Nor1 Merchandising Platform Product Suite is designed for hospitality to deliver intelligent, personalized, compelling offers to the right guest at the right time and at the right price and includes eStandby Upgrade, eXpress Upgrade, CheckIn Merchandising, and eReach, all powered by Nor1′s patented, dynamic decisions intelligence engine PRiME. Currently, Nor1 is used by Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

"The Nor1 Merchandising Platform provides us with the decision intelligence and easy-to-use tools we need to provide smart, personalized, compelling offers to our guests for our premium rooms and services, as well as our on-property amenities such as Restaurants, Spa, Entertainment, and Gaming,” said Brian Christensen, VP of Revenue Management, SLS Las Vegas. “Being able to present these opportunities to our guests at the most appropriate times, in a manner that enhances our guests’ experiences and satisfaction while maximizing our revenue is a great win-win for all."